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Autumn Fair Launches ‘New Business’ Pavilion

Autumn Fair (1-4 September, NEC) has launched a ‘New Business’ pavilion which has been designed to support small businesses and the next generation of makers and creators. It will help to put their products on the map and reach thousands of buyers nationwide.

Above: Soraya Gadelrab, event director of Autumn Fair.
Above: Soraya Gadelrab, event director of Autumn Fair.

“We are very excited to launch our New Business packages, tailor-made for small businesses to help them put their products in front of key, purchase-ready buyers from leading stores such as Marks & Spencer, John Lewis, Tesco and Dunelm, as well as thousands of independent retailers,” states Soraya Gadelrab, event director of Autumn Fair. “This opportunity also helps businesses who have never exhibited before to meet and learn from the best by joining the 800+ seasoned makers, creators and product sellers while at the show.”

One hundred ready-to-exhibit entry level price packages are available and include space at both Autumn Fair taking place from 1–4  September 2024 and Spring Fair taking place from 2 – 5 February 2025.

The packages have been curated to give exhibitors a chance to reach a new marketplace, learn from seasoned businesses and be part of the future of retail with Spring & Autumn Fair.

Above: Visitors at last year’s Autumn Fair.
Above: Visitors at last year’s Autumn Fair.

Packages are offered across all sectors including The Summerhouse, Home Living & Décor; Gift; Beauty & Wellbeing; Greetings Cards, Stationery & Wrapping; Kids, Toys & Play and Everyday, as well as within Moda, Clothing & Footwear; Fashion Accessories, and Jewellery & Watch.

New Business pavilion exhibitors will be able to showcase products within a large pavilion of other new businesses ready to make the next step selling their products to business across the UK and Ireland. From open plan displays to creative showcasing solutions, they will be able to amplify their presence and products to key buyers at both shows.

Exhibitors will also get access to exhibitor playbooks and association support,dedicated marketing initiatives to support their business, and ongoing support from a dedicated account manager.

Spaces are limited but applications are now open. Visit www.autumnfair.com/new-business-pavilion to apply.

Across the show, Autumn Fair will be offering retailers the opportunity to elevate their gifting game with over 800 quality exhibitors delivering an inspirational, vibrant, and all-encompassing Gift destination. Exhibitors include Widdop & Co, Lesser & Pavey, Joe Davies, Gift Republic, Gentlemen’s Hardware, Sifcon, Kikkerland, Keel Toys, Ty, Toasted Crumpet, Bomb Cosmetics, Powell Craft and many more.

Above: R’Pet Pals from Lesser & Pavey.
Above: R’Pet Pals from Lesser & Pavey.

The 2024 show will also see a greater focus on new and original products, as well as local ‘Best of British’ suppliers and products, and sustainable suppliers.

“The Gift destination is shaping up to be exceptional,” comments Soraya Gadelrab. “As the largest seasonal showcase in the latter part of the year, retailers will discover their next best-sellers, taking great products from our show floor to their shop window in time for retail’s peak season. The destination that keeps on giving, Gift is the largest source for gift inspiration, wellness products, stationery, toys and more.”

Above: Gift Republic will be among the Autumn Fair exhibitors.
Above: Gift Republic will be among the Autumn Fair exhibitors.

Adds Soraya: “We will be showcasing a treasure-trove of personalised and licensed gifts, playful products and beauty essentials. With 800 plus suppliers and a diverse range of products, the show prioritises every step of the buying journey.”

Gift has been edited to comprise five sectors: Gift, Beauty & Wellbeing, Greetings & Stationery, Kids, Toys & Play, and Everyday.

Visit www.autumnfair.com.

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