Stationery lovers will already be familiar with the stylish Kikki.K gift and stationery outlets in the UK, where this week, the brand’s founder and creative director, Kristina Karlsson, has been on a whirlwind tour of Kikki.K’s London outlets to promote her first book, Your Dream Life Starts Here.
Personal appearances have included ‘meet and greet’ events at Kikki.K shops in Covent Garden, St Pancras, White City’s Westfield and Peter Jones, culminating in a last UK appearance at Kikki.K in Guildford tomorrow (September 29).
What’s your own big dream?
“I have this big, crazy dream to inspire and empower 101 million people around the world to create, write down and start actualising three dreams, and then to go on and chase them. I really believe that this is possible.”
What makes you believe so passionately in the importance of writing down your dreams?
“Every human achievement begins with someone dreaming, and from deep personal experience, I know that to dream about how I want my future to be has been the essential first step making it happen.”
Do you think it can be achieved?
“Yes. For some reason, as we grow up, we lose that childlike ability that we were all born with to dream without constraint. I want people around the world to recapture that. It’s exciting because I know that inspiring people to dream will make them so much richer and make the world a better place for us and our children.”
Why is writing our dreams down so important and how are you making your own big dream come true?
“Something magical happens when you dream, and something even more powerful happens when you write down your dreams on paper and start chasing them. It’s something anyone can do at any time, anywhere. Its free and the process can be learned. The more you do it, the better you become, and I really want to share that practice with the world. My book Your Dream Life Starts Here is my first step in making my own crazy dream come true.”
*There are currently 102 Kikki.K outlets, with concessions in 250 stores. The company’s products are sold in over 147 countries, with Kristina continuing to promote her book around the world, with personal appearances scheduled for Hong Kong, Singapore, South Africa, Australia and New Zealand.