Porfolio Group is one of two new licensing partners for the London Electric Vehicle Company (LEVC) – manufacturers of the globally-famous Black Cab – with the company signed for gifting and stationery. In addition, Meller Designs has been appointed as the licensee for cufflinks.
The two partnerships add to an existing programme that includes Infinity Brands who have recently renewed their agreement for food gift tins; Bioworld International for apparel and accessories, and High Resolution Design for taxi plush.
Bulldog Licensing is also targeting several other categories to include toys, games and video games.
“The Black Cab is one of the world’s most famous vehicles and is a truly iconic brand that everyone knows, both in this country and abroad,” says Bulldog’s licensing executive Sophie Yates. “With licensees eager to tap into this extraordinary level of brand recognition this is a programme that just keeps on growing!”
Top: The Black Cab licensing programme is continuing to expand.
