As Brand Licensing Europe (BLE) gets ready to celebrate its 21st anniversary in October, the organisers have confirmed that there will be a packed programme for retailers at this year’s event, to include new daily breakfast briefings, as well as a Retail Trends Lounge and a dedicated educational programme.
“The number of retailer visitors attending BLE last year rose by an incredible 24%, and our investment to not only bring even more retailers to the show this year but also to increase the number of overseas retailers coming to London, continues in earnest,” comments BLE event director Anna Knight.
Anna continues: “BLE is a big show with a lot of content. Retailers have told us that they value the screenings, meetings and knowledge sessions, but they find it difficult to squeeze everything in and still have time to walk the floor, so we have purposefully left 90 minutes between each screening, and made the Retail Trends sessions bite-sized.
“As a result, this new programme will help retailers cut through the noise enabling them to focus on what’s right for them. The Trends Programme will deliver valuable and practical insight into consumer trends and forecasting, and the networking events will facilitate knowledge-sharing with peers.”
Retailers will also be invited to join a group tour of BLE’s new Gaming and eSports Activation led by co-creator PowerStation Studios.
In addition, BLE’s VIP Matchmaking Service will ensure that retailers not only get in front of leading brands, but also receive help to identify and reach out to the brands from an experienced and knowledgeable concierge team. Retailers are also invited to arrange one-to-one meetings with BLE’s 2019 partners through the service.
There will also be a Retail Mentoring Programme featuring 68 buyers from 21 retailers, designed and managed by BLE. New delegates for 2019 include Moonpig, Amazon, Next and Cool Clobber.
The event, which is celebrating its 21st anniversary, takes place from 1-3 October 2019 at ExCeL London. Visitor registration is open now HERE.
Top: Talking business at last year’s Brand Licensing Europe (BLE).
