After a five year lapse, the Royal Horticultural Society (RHS) will be returning to Brand Licensing Europe (BLE) confirming the Society’s strengths both as a licensing partner and as a brand.
“The return of the RHS to BLE could not be better timed,” enthuses RHS licensing manager Cathy Snow. “Our already strong offering to licensees is being further enhanced and we are looking to enter new categories and markets.”
Visitors to the RHS stand, B366, will be able to see multiple design assets – including the first-ever RHS style guide for children’s products and new artwork – as well as the RHS Lindley Collections art. Among the main target categories will be toys, games, apparel and tools for young gardeners. With several licensees already expressing interest, the RHS is aiming to announce the first product partnerships at BLE.
Also on the way is a collection of botanical artwork, exclusive to the RHS which will only be available for licensees.
The RHS licensing campaign has enjoyed enormous success in recent years. In addition to a strong gardening offering, categories also include china, homeware, soft furnishings, stationery, toiletries, fragrances, confectionery, scarves, dresses, bed linen, art pottery, gin, chocolate and picnicware.
In the gift sector, RHS licensees include Shruti (fashion accessories); Heathcote & Ivory (toiletries);Wax Lyrical (candles and reed diffusers); Churchill China (mugs),Ulster Weavers (kitchen textiles, trays, placemats, mugs, oven gloves and linen tea towels), and Burgon & Ball (gifts for gardeners).
Adds the Cathy Snow: “Where better to talk about new opportunities than in a brand-new setting? We therefore look forward to welcoming partners – and potential partners – to our stand at ExCeL from 1-3 October.”
Top: The Lindley Collection has made the RHS one of the most resource rich partners in heritage licensing.
