With the countdown to the Thinking Of You Week initiative already underway – the promotion takes place from September 22 September 28 – gift shops, along with greeting card retailers, are being invited to download the branded Thinking Of You Week PoS material, which includes a banner, poster and flyers from https://www.thinkingofyouweek.cards/toolkit/
The concept behind the initiative is to create a wave of happiness and caring through sending greeting cards.
“Thinking of You Week, now in its sixth year, is attracting more and more retail involvement each year,” the GCA’s ceo Amanda Fergusson told GiftsandHome.net. “Retail promotions have highlighted the opportunity to send a card to someone you care about, just because, to share a joke or a beautiful image, or just to say ‘Thinking of You’.”
During the week, those taking part will be encouraged to share photos, videos and stories via social media using the hash tag #thinkingofyouweek
Since launching in 2014, Thinking of You Week has become an international event, held in the USA and Australia, as well as other large card sending nations.
