As the countdown begins to Brand Licensing Europe (BLE), which takes place at London’s ExCeL from October 1-3, a highlight will be a “jaw dropping” display of Fresh Off The Runway fashion x licensing collaborations on super-styled mannequins.
The ‘runways’ will take place in each of the show’s five visitor entrances, revealing fashion from exhibitors Viacom Nickelodeon, Mattel, Universal Studios, CPLG, Tinderbox, Sanrio and Difuzed, Maurizio Distefano Licensing and Perfetti van Melle.
“When fashion meets licensing, something truly special happens,” comments Anna Knight, VP licensing. “The SpongeBob x Marlou Breuls collection is powerfully conceptual; an amusing clash of high art meets frivolity. You can’t help but smile when you see it.”
Continues Anna: “Mattel’s Barbie by Patrizia Pepe, and the DRKN OFFICIAL Call of Duty: Modern Warfare capsule collection, embody the essence of both brands and really speak to fans. They are relatable and covetable yet also accessible. Meanwhile, British fashion house Chinti & Parker has encapsulated the innocence and values of Peanuts perfectly. And after falling in love with Jimmy Paul’s Sesame Street collab, we can’t wait to see his Hello Kitty collab!”
She highlights that all of the collabs at BLE are making their debut in the brand licensing industry. “Some are, indeed, ‘fresh off the runway’, others haven’t even been launched yet. We are really humbled to be able to present such exciting and inspirational content to our visitors. When it comes to BLE 2020, all I’ll say is ‘watch this space’.”
The Fresh off the Runway exhibits will be presented as follows:
N1 Entrance– Viacom Nickelodeon, SpongeBob x Marlou Breuls
N2 Entrance– Mattel, Barbie by Patrizia Pepe: Original Icon Collection, Barbie by Filippo Laterza for Original Marines (pictured)
N3 Entrance– CPLG presents Chinti & Parker x Peanuts, Lazy Oaf x Peanuts, RIVA x Peanuts; Universal Brand Development x Criminal Damage
N4 Entrance– Tinderbox presents DRKN official Call of Duty: Modern Warfare capsule collection
N5 Entrance– Premoli + Di Bella via Maurizio Distefano Licensing; Perfetti van Melle presents #White*xChupaChups.
Visit www.brandlicensing.eu
Top: Perfetti van Melle presents #White x ChupaChups at Brand Licensing Europe (BLE) in October.
