A five year plan unveiled by the John Lewis Partnership last Friday (October 16) is setting out to make John Lewis and Waitrose the ‘go to’ brands for quality, value and sustainability. The retailer is committing £1bn over the next five years to accelerate its online business and transform shops, making it easier for customers to shop digitally. It’s aim is to become a 60-70% online retailer by 2025.
“We’ve seen five years of change in the past five months,” states Dame Sharon White, chairman of the John Lewis Partnership. “Our plan means the Partnership will thrive for the next century as it has the last. We’re adapting successfully to how customers want to shop today, while showing the Partnership is improving lives and building a more sustainable future.”
Plans for John Lews include relaunching its Home range in the Spring, and introducing more affordable price points to reinforce fair value, broadening the retailer’s appeal to more customers. The retailer will also be leading the ‘made to last’ movement, with allproduct categories having a ‘buy back’ or ‘take back’ solution by 2025. All key raw materials in own-brand products will be from sustainable or recycled sources by 2025, and there will also be sustainable rental and resale options for customers.
In addition, John Lewis and Waitrose will work more closely together, in store and online, with John Lewis more accessible locally in different formats. John Lewis will also focus on meeting the needs of families in store and online. Both brands will also add local assortments that reflect the diversity of their customers.
Taking into account uncertain trading, the plan aims to see the John Lewis Partnership reach £400m profit by 2025.
Top: The John Lewis Partnership has unveiled a bold, new five year plan to transform the retailer’s fortunes.
