Pure London is introducing five new fashion destinations for its February 2023 show.
Aiming to present the UK’s most comprehensive fashion offering for the A/W 23/24 edition at Olympia London from 12-14 February 2023, Pure London will unveil five new destinations joining Ready-to-Wear, Pure Jewel, Accessories, and Shoes.
Visitors will discover curated spaces for Premium womenswear, Purely Sustainable, Pure Edge, Pure Body and Gen Z.
Sustainability will be at the fore with a curated selection of conscious exhibitors. With the global ethical fashion market expected to grow from $6.35 billion in 2019 to $8.25 billion in 2023, Purely Sustainable will raise the profile of ethical and sustainable fashion across the entire event, helping lower the industry’s carbon footprint and invest in a better future.
Pure Edge, meanwhile, is rooted in inclusivity and diversity, offering innovative and creative collections. Exhibitors will be independent, unapologetic, and diverse, proudly embracing difference in all its glory and offering bold collections that make a statement and demand zero-judgement.
High quality, high-end pieces that stand out will be the focus on Pure London’s Premium destination, all designed with elegance and longevity in mind.
From on-trend athleisure to sportswear and lingerie, Pure Body covers all things intimate. A dedicated space for chic athleisure collections, lingerie, swimwear, hosiery and nightwear from vibrant international labels.
Finally, Gen-Z is the place for young, edgy and fun looks from exciting new designers.
“Held in the heart of London in the wonderfully iconic Olympia, there will be no end to the creativity you’ll see on the show floor at the Autumn/Winter 23/4 edition of Pure London next February,” commented Gloria Sandrucci, event director at Pure London. “I am over the moon to introduce so many new destinations and offer a curated and inspirational space for global fashion collections. Join us to discover the buzz of Pure London.”
