Lila Jewellery, which has been supplying jewellery since 2006, focuses on unique designs and collections, each with a different story to tell, to include the company’s successful Poppy Collection.
“It couldn’t be just another collection, we had to make the Poppy Collection stand up ethically as well as commercially,” explains Lila Jewellery’s managing director Frank Ross. “It’s the reason why we’ve always insisted that 10% of RRP is donated to military charities. To date we have donated £280,000 and are hoping to get the figure above £300,000 by the end of this year.”
Continues Frank: “Our customers love being part of the story and have shown great loyalty over the years. We owe them all a big thank you for their efforts to make the Lila Poppy Collection such a success. Of course, we’re not selling the same designs we were at the beginning – we have had to innovate to keep the collection looking fresh – with one of the best sellers last year being a poppy with a little bee.”
Currently, Lila is supporting Combat Stress, a charity that helps veterans with PTSD and other mental issues, with the company awarded ‘Corporate Sponsor Of The Year’ by Combat Stress for 2021.
Top: A poppy with a little bee, from Lila Jewellery’s Poppy Collection, is helping to raise funds for military charities.