The Great Brand Exchange (GBX) has rebranded as IND!E Pop Up, marking a significant evolution in the company’s mission to support and elevate SME challenger brands. Alongside the rebrand, Ind!e Collection has also been introduced, a new ecommerce site that is set to launch later this year, showcasing the best indie brands from around the globe.
“At IND!E, our mission is to empower and elevate emerging lifestyle brands by providing a curated platform that bridges the gap between SME brands, retailers, and consumers worldwide,” states Matt Hopkins, ceo of IND!E Pop Up.
“With a network of over 14,500 brands, we are dedicated to fostering innovation, authenticity, and sustainability in retail, ensuring that every brand we showcase not only meets our high standards but also tells a compelling story that resonates with modern consumers.”
Continues Matt: “Through strategic partnerships, and a relentless commitment to excellence, we strive to create a thriving ecosystem where small businesses can flourish and reach their full potential, which is particularly important today as the retail landscape rapidly evolves with the advent of digital transformation, shifting consumer preferences, and heightened awareness around environmental and social responsibility. This dynamic environment necessitates that businesses remain agile, innovative, and deeply connected with their audience.”
IND!E Pop Up continues to build on GBX’s legacy, focusing on creating dynamic in-store pop-up experiences with major retailers such as John Lewis and Morleys Stores. Upcoming collaborations include Dobbies Garden Centres.
E: info@popupindie.com or phone 01423 229988.
Visit www.popupindie.com and www.collectionindie.com
Click here to watch rebrand IND!E Pop Up video
Click here to watch IND!E Collection video
Top: IND!E Pop Up creates in-store pop-up experiences with major retailers such as John Lewis and Morleys Stores.
