Dunelm is readying to open its first central London store inside the Westfield London shopping centre this winter. The 4,500 sq ft space is set to open later this year and will offer an easy-to-shop environment in a high footfall location.
“We’re really excited to be bringing Dunelm to Westfield,” states Dunelm’s ceo Nick Wilkinson. “It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the capital.”
He continues: “This is our first step into central London, where we have ambitions to further expand our presence, alongside wider plans to deliver our next wave of store openings across the UK as we gain confidence in showcasing our ranges in a variety of different sizes and formats.”
Unibail-Rodamco-Westfield UK leasing director, Kate Orwin, added: Continuing our commitment to creating best-in-class destinations and exceptional customer experiences, we are delighted to welcome Dunelm to Westfield London. The brand has grown significantly from its origin as a market stall in Leicester to become a leading name in home furnishings. The new store will enhance our home and interior offerings, providing our customers with even more options to elevate their home decor.”
Top: Dunelm is opening its first central London store in Westfield this winter.