John Lewis has unveiled the latest phase of its £multi-million pound store makeover plans. Yesterday (24 October), saw the culmination of a £6.5m upgrade of the retailer’s Oxford Street store to make it a shopping destination for both Londoners and tourists.
The flagship John Lewis store on Oxford Street, as well as stores in High Wycombe and Cheadle, are the first to benefit from significant investment with brand new, bigger beauty halls, with significant improvements across all six floors to include home and jewellery.
Almost 70 customer events will be held between 25-27 October to celebrate the improvements across the stores. “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores,” commented executive director for John Lewis, Peter Ruis. “We’re backing ourselves with significant investment to ensure customers get the exceptional quality, outstanding service and competitive prices they love about our unique brand.”
The department store has also announced a partnership with chef Jamie Oliver who will be bringing his new flagship Cookery School and Cafe to John Lewis Oxford Street in spring 2025.
The opening of Waterstones books in John Lewis Oxford Street earlier this month forms part of an £800m injection in John Lewis’ offer to customers over four years.
The Oxford Street store will be a test bed for transformative improvements and changes which will then roll out to the wider store portfolio.
Above: John Lewis has begun a £multi-million pound makeover for its stores.
