Spring Fair has launched an exclusive signature fragrance – Heritage 75 – created to commemorate the show’s 75th anniversary.
The scent – crafted in collaboration with fragrance expert Quintessence Fragrances and home fragrance expert Sebnini – will debut at the 2025 edition of Spring Fair, bringing a multi-sensory dimension to the event.
Heritage 75 aims to capture the spirit of Spring Fair, blending tradition and modernity. The fragrance is a combination of top notes including apple, lemon and zesty bergamot; jasmine, tuberose, ancient cedarwood and cistus, and bass notes of amber and earthy, moss-infused patchouli.
As part of the rising trend of experiential retail, Heritage 75 will elevate key areas of the show, to include the buyers lounge, sales lounge, Licensing Lab and press lounge, through scent activations.
The buyers lounge will feature a mini high-street where one of the pop-up shops will be Quintessence Fragrances, home to the signature fragrance, where visitors can meet the Quintessence team of perfumers and explore the fragrance’s individual elements and how they build into one scent.
“Research has shown that scent has a remarkable ability to evoke memories and influence behaviour, from enhancing customer engagement to driving sales,” comments Laura Rae, head of community at Spring Fair.
“We’ve seen scent-scaping continue to rise in popularity in retail, with home fragrance emerging as one of our most sought-after product categories by buyers.”
Continues Laura: “It’s why we’re excited to partner with Quintessence Fragrances and Sebnini to offer visitors an immersive sensory experience that not only reflects the growing demand for scent as a powerful tool in retail, but also provides our visitors with valuable opportunities to learn about the creative process behind building your own fragrance and home fragrance products.”
She added: “Heritage 75 is more than a scent – it’s a celebration of our journey over the past 75 years and a symbol of our commitment to innovation and excellence in the retail industry.”
Sebastian Schyberg, global sales manager at Sebnini adds: “We are delighted to collaborate with Quintessence Fragrances on bringing Spring Fair’s Heritage 75 fragrance to life through our candles and diffusers. We have been attending Spring and Autumn Fair for over 25 years, so this collaboration is an exciting milestone for our team. We’re excited to see Heritage 75 come to life at Spring Fair and to help visitors understand how powerful scent can be in elevating their businesses and leaving customers with lasting memories.”
In addition to the fragrance activations, limited edition Heritage 75 votive candles and diffusers will be distributed to key buyers and showcased across the event.The products spotlight the growing demand for home fragrances, a category that has become one of Spring Fair’s most sought-after and also one of the fastest-growing sectors globally.
Spring Fair 2025 takes place from 2-5 February at the NEC.
Top: Heritage 75, Spring Fair’s exclusive 75th anniversary signature fragrance.
