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Whiz Kid Games Moves Into Wholesale

Heather Watherston, the games designer behind the Go Genius brand of fun, educational games, is stepping into sales in 2025 by becoming a wholesaler.

“We’re delighted to announce that this year we’ll no longer be using distributors in the UK. Instead, we’ll be selling direct to customers ourselves,” explains Heather, the founder and former managing director of The Lagoon Group.

She continues: “We will continue to use distributors and licensees outside the UK but we thought who better to tell the Go Genius story in our home market than the people who created the brand and develop the games?”

Above: Go Genius from Whiz Kid Games.
Above: Go Genius from Whiz Kid Games.

The company has lots of new lines for 2025, including four new Go Genius board games (ages 7+), three Go Genius matching pairs games (ages 6+) and three Go Genius Junior animal card games for preschool children (ages 3+).

Whiz Kid Games was set up mid-pandemic in 2020 to design games that not only entertain but also educate children. The company’s original business plan was to focus on design and use distributors around the world to sell their eco, educational games.

Whiz Kid Games will be exhibiting at Spring Fair in Hall 5, Stand F48.

Contact Heather Watherston on 07876 033648. Email: heather@whizkidgames.co.uk. www@whizkidgames.co.uk

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