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The Giftware Association’s Sarah Ward Steps Down

Sarah Ward has stepped down as ceo of The Giftware Association (GA) after some nine years in the role. The Association said it wished to extend its gratitude to Sarah for her leadership and valuable contributions during her time as ceo, commenting: “We wish her all the best in her future endeavours and are grateful for her dedication to the Association and the wider giftware sector.”

Tom Jones, ceo of parent organisation the British Allied Trades Federation (BATF), who has a wealth of experience in supporting trade associations, will step in as interim ceo, ensuring continuity and supporting the GA’s mission to serve its members.

Above: Tom Jones, ceo of the British Allied Trades Federation (BATF) has been appointed the GA’s interim ceo.
Above: Tom Jones, ceo of the British Allied Trades Federation (BATF) has been appointed the GA’s interim ceo.

Commented Tom: “I’m honoured to step into the role. The industry faces numerous challenges, but I am confident that, with the GA’s renewed focus on inclusivity and innovation, we can continue to support our members and ensure that the Association remains at the forefront of the giftware sector. I look forward to working alongside the Board and our members to ensure the ongoing success of the GA.”

He continued: “As we face a rapidly changing world, the mission and vision of The GA remain central to our work. It’s crucial that we support our members in navigating these challenges, and I am committed to ensuring that we continue to deliver valuable resources, advocacy, and networking opportunities.”

Added Mark Jones, chair of the GA: “We are incredibly grateful to Sarah for her leadership and the significant contributions she has made to the GA. As we move forward, Tom’s extensive experience and leadership within trade associations will ensure a smooth transition and continued focus on our strategic goals. We remain committed to our mission of supporting the giftware sector and driving growth as we evolve with the changing industry landscape.”

As part of the ongoing evolution of the GA, the Association is focused on enhancing its support for members by strengthening relationships with importers, wholesalers, and retailers.

 

Top: Sarah Ward has stepped down as ceo of The Giftware Association.

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