With 2025 marking the company’s 25th milestone anniversary, design-led bath, body and beauty gifting company, Mad Beauty, has unveiled a myriad of new licensed gifting collections across Disney and Warner Bros. Discovery brands, as well as additional products under its exclusive own label brands, London and Beautiful Boudoir.
“We take a lot of pride in our Disney collections and this season’s launches are more exciting than ever as we represent tales that are old and new,” comments Julia Cash, creative director at Mad Beauty. “We continue to innovate and use our imagination to inspire our creations and this season we’ve taken beloved classics and given them fresh, modern twists.”
She explains: “With Lady and the Tramp, we’ve captured the timeless love story between the dog duo, while the Moana collection embraces tropical beauty and the spirit of independence. Meanwhile, our new Princess range brings a playful, contemporary edge to the franchise with new formats, with Alice in Wonderland allowing us to really lean into the ‘we’re all Mad here’ ideology we share, reflected in the whimsical charm of the collection.”
In addition, a new Powerpuff Girls collection, under licence from Warner Bros. Discovery, features a range of beauty essentials and gifts.
Two further gifting collections will also launch under Mad Beauty’s own-label: London – inspired by some of the capital’s most recognisable buildings and symbols – and Beautiful Boudoir, which is inspired by traditional Parisian fragrance houses, but with a playful twist, with a shoe-shaped boxed hand cream making its debut.
Top: New from Mad Beauty, a Lady & The Tramp bath and body gift set.
