The Greeting Card Association (GCA) is calling on everyone who relies on greeting cards to join forces by signing a petition campaigning for parliamentary scrutiny of any changes to Royal Mail’s universal service obligation (USO) and threatened cuts to second class delivery.
The aim of the ‘Mi sing Let ers’ campaign is to push the number of signatories to at least 10,000, forcing the government to respond, with the target being 100,000, meaning that it has to be considered for debate in parliament. Instigated by card publisher Ohh Deer, the campaign was launched earlier this week, on February 24, highlighting how annoying it is not to receive letters and cards through the post.
This activity is being shared with the media, along with a raft of case studies from publishers, and retailers explaining how cuts in the delivery service will affect their business.
The GCA is asking everyone involved with the greeting card industry to push the petition – which can be accessed here or via the QR code below – to customers and suppliers, as well as to family and friends, via any means possible, including social media, email call-outs and leaflets within orders, to highlight the importance of saving the UK’s 500-year-old postal service.
Regulator Ofcom has already approved Royal Mail’s trial cutting of second-class deliveries to every other day – two days one week, three the next, and none on Saturdays – starting this month at 37 locations across the UK, affecting around one million households. First-class letters deliveries are still being made on all six days, along with parcels.
Brits send more cards per person than any other nation.
Top: Second class deliveries are under threat of cuts.
