According to the a recent survey, UK consumer spending for Mother’s Day 2025 (Sunday 30 March) is set to reach £2.4bn, reflecting a 5% increase from the previous year.
Good news for gift retailers is that consumers were predicted to spend £17.43 more on their mums than last year, resulting in an average spend of £125.30, withGlobalData Retail Mother’s Day Intentions Report 2025 revealing that the proportion of UK consumers planning to purchase at least one item for Mother’s Day 2025 has risen to 56.4%, a 2.9ppt increase on 2024.
With more consumers planning to participate, strategic marketing, along with tailored product offerings – customised clothing, bespoke jewellery pieces and curated beauty gift sets – are predicted to be key to capitalising on this trend ahead of the event.
According to the report, 62.5% of Gen Z consumers said that “retailers do not do enough to provide gift inspiration,” with the sentiment higher than that of their cohorts. Almost half of this age group planned to spend more on Mother’s Day this year.
Eleanor Simpson-Gould, senior retail analyst at GlobalData, commented:“Retailers need to engage with Gen Z shoppers on key social media platformssuch as TikTok and Instagram to promote affordable Mother’s Day gift ideas, offering exclusive discounts and engaging content to attract budget-conscious shoppers. Next-day delivery options are a significant draw for this age group.
“Given that 63.8% of Gen Z shoppers agree they ‘tend to leave Mother’s Day shopping until the very last minute’ online retailers offering expedited delivery stand to benefit the most from the expenditure ahead of the event.”
Top: Consumers are planning to spend more on gifts for their mums this year.
