Later this month, the Hong Kong Trade Development Council (HKTDC) will be holding a series of exhibitions and conferences covering seven lifestyle sectors. They will run concurrently for the first time, from 19-22 April, at the Hong Kong Convention and Exhibition Centre.
The events include the Hong Kong Gifts & Premium Fair; Home InStyle (formerly the Hong Kong Houseware Fair); the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle (formerly Hong Kong Fashion Week); the Hong Kong International Printing & Packaging Fair as well as the Hong Kong International Licensing Show and Asian Licensing Conference which will end on 21 April.
This year, the HKTDC is continuing its partnership with the British Jewellery and Giftware International (BJGI), which is aiming to bring at least 20 UK brands/delegates to source at the fair. There will also be special exhibitions featuring over ten UK brands in HomeInStyle.
Under the EXHIBITION+ hybrid model, exhibitors and buyers have the opportunity to participate beyond physical shows, through the intelligent Click2Match platform which will run until 29 April.
“Hong Kong is a unique creative and cultural hub where East meets West and the city always excels in creativity,” comments Sophia Chong, HKTDC deputy executive director. “The HKTDC has been committed to promoting creative and design industries, help develop Hong Kong as Asia’s city of culture and creativity. This year, the HKTDC is gathering a number of large-scale exhibitions in April, covering lifestyle products and licensing to strengthen cross-industry and cross-field co-operation, creating even greater synergy to the industries.”
Explained Sophia: “Since Hong Kong returned to normality, the HKTDC has organised several large-scale trade fairs and forums. Both domestic and international exhibitors and buyers showed support by attending the events physically, which is very encouraging. This time, the six major exhibitions have attracted over 3,800 exhibitors from 23 countries and regions, with 70% being non-local exhibitors who will participate in person. More than 20 international licensing leaders will also join the Asian Licensing Conference,” she added.
The HKTDC has invited buyers from all over the world through its 50 global offices, and is expecting 170 buying missions from 50 countries and regions – including Mainland China, Japan, South Korea, ASEAN, India, the Middle East, Germany, France and the United States.
The upcoming Gifts & Premium Fair, Home InStyle and the Home Textiles and Furnishings Fair will draw more than 2,650 exhibitors from 19 countries and regions, reaffirming Hong Kong’s position as a renowned global hub for lifestyle product procurement.
The Gifts & Premium Fair and Home InStyle shows will feature a brand-new Cultural & Creative Corner, promoting designer brands and products with unique styles. In addition, the Gifts & Premium Fair will feature pavilions from a range of countries and regions including the UK, Mainland China and South Korea.
At Home InStyle, the Industrial Designers Society of Hong Kong (IDSHK) – a first time participant – will feature 12 exhibitors and present multiple design-led crossover product series from the ReMIX Program, covering lifestyle items, accessories-decorations, electronic devices, furniture and household essentials. Each product integrates the essence of brand and unique creativity, offering global buyers a glimpse into local design scene.
The fairs will also feature several themed zones. At Home InStyle, the Zhejiang Pavilion will feature unique products from various provincial cities under the Zhejiang Ingenuity: Culture and Quality theme, providing a one-stop sourcing experience for buyers. The mainland’s Yuecheng District of Zhejiang Province will debut a pavilion at the Home Textiles and Furnishings Fair.
In addition, the Hall of Fine Designs at the Gifts & Premium Fair, and the Hall of Elegance at Home InStyle, will present various prominent designers and international brands. Plus, the Hong Kong Exporters Association will set up a pavilion at the Gifts & Premium Fair featuring 21 local exhibitors and award-winning products from the Hong Kong Smart Design Awards.
Seminars will include ‘Feel the Pulse of the Upcoming Trends in 2025’ delving into the latest consumer trends for this year, as well as the optimisation of business-to-business (B2B) marketing through ChatGPT artificial intelligence (AI) platform.
Representatives from the Business Environment Council and local eco-friendly companies will also discuss how to integrate sustainable development into their products. Expert speakers from the Hong Kong Design Centre and the Hong Kong Interior Design Association will share experiences on creative designs; while the Hong Kong Retail Technology Association and several start-up representatives will analyse how e-commerce and metaverse applications can strengthen business resilience.
As a leading trade show in the Asian fashion and textile industry, Hong Kong Fashion Week, renamed Fashion InStyle, will be bringing together nearly 430 exhibitors covering the entire industry chain from upstream to downstream.
The Hong Kong International Printing and Packaging Fair, jointly organised by HKTDC and CIEC Exhibition Company (Hong Kong) Limited, will feature over 450 exhibitors. The highlighted zones, World of DeLuxe PrintPack and Green Printing & Packaging Solutions, will spotlight a wide range of premium and eco-friendly printing and packaging solutions. A series of seminars and forums will be held with industry representatives sharing the latest industry insights and global trends. Topics will include: ESG – Design & Printing; New Technology on Print Color Control: CTV, Going Green: Innovations in Sustainable Packaging; and The Latest Trend in Prepress: IT Innovations for Printing Industry.
Meanwhile, this year’s Hong Kong International Licensing Show will showcase more than 500 licensing projects and brands, featuring top global licensors and licensing agents such as CAA-GBG Global Brands Management Group, MediaLink, Wildbrain CPLG and more. The Licensing Show will feature nine group pavilions – including the Mainland, Macao, Indonesia, Japan, Korea, Malaysia, Thailand and Taiwan, presenting unique brands from various regions. Meanwhile, with the dedicated support of CreateHK, the DLAB Hong Kong Pavilion will showcase 45 local original Intellectual Properties (IP) and brands to promote the strength of homegrown design, including SHIBAINC, Falling Cyan, Malut Design and 8EGGS Studio.
Meanwhile, at the concurrent Asian Licensing Conference, more than 20 experts from the global licensing field will gather to discuss hot topics, including the latest developments in global licensing, location-based marketing (LBM) and sport licensing, keeping participants up-to-date on market trends. Overseas speakers will include Ben Peace, Vice President for the Asia Pacific at WildBrain CPLG (the agency for PEANUTS, Sonic Prime, and the Teletubbies); Maura Regan, President of Licensing International; and Yvonne Chou, Head of Global Marketing at VICTOR Rackets Industrial Corp, (the badminton brand in cooperation with various IPs such as Peanuts, Hello Kitty, One Piece).
The Licensing Academy, organised by Licensing International and supported by the Intellectual Property Department of the Hong Kong Special Administrative Region Government, will host a speaker from Japan’s Kumamoto Prefecture, who will be sharing insights on how royalty-free marketing creates a win-win licensing model and how the IP of prefecture mascot Kumamon is protected. The event will also feature a session themed “Powering change: Women in innovation and creativity”, in the spirit of World Intellectual Property (IP) Day on 26 April.
Visit:
– HK Gifts & Premium Fair: www.hktdc.com/event/hkgiftspremiumfair
– Home InStyle: www.hktdc.com/event/homeinstyle
– HK Intl’ Home Textiles and Furnishings Fair: www.hktdc.com/event/hkhometextilesfair
– Fashion InStyle: www.hktdc.com/event/fashioninstyle
– HK Intl’ Printing & Packaging Fair: www.hktdc.com/event/hkprintpackfair
– HK Intl’ Licensing Show: www.hktdc.com/event/hklicensingshow
– Asian Licensing Conference: www.hktdc.com/event/hklicensingshow
Top: The Hong Kong Gifts & Premium Fair and Home InStyle and will feature a brand new Cultural Creative Corner showcasing designer brands and products with a unique cultural touch.
