The winners of The B&LLAs 2025 were revealed yesterday (Wednesday 24 April) at a glittering awards event, held at the Royal Lancaster London. Winner of the Best Brand Licensed Gifting Product or Range was the Royal Horticultural Society (RHS) Adult Arts & Crafts Range from West Design Products.
Also among the winners was the V&A Jewellery Collection for Oliver Bonas from Meller Designs which scooped the Best Brand Licensed Fashion Accessories or Lifestyle Product or Range.
Hosted by fashion legend Jeff Banks, the brand licensing community’s annual get-together, was attended by some 450 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies.
Welcoming the guests to the Royal Lancaster London, Jakki Brown, managing director of Max Publishing (which owns and organises the B&LLAs), noted that this was the 10th B&LLAs.
“I remember with fondness the very first B&LLAs awards. Many of you in the room were not only there too, but were pioneers in this dynamic area of licensing, and have continued to forge a path to where we are now,” she said. “And where are we now? As testified by the record number of entries to the B&LLAS, featuring more brands than ever before in many incredible collaborations and with unprecedented retail engagement, the brand and lifestyle licensing sector is a mighty impressive force.”
Before the awards, Jeff took to the stage to interview celebrated interior designer, Kelly Hoppen about her career and how she is now driving a growing licensing business.
The grand finale of the awards ceremony was the Brand Ambassador Award, which was presented to Ian Downes, md at Start Licensing – and regular GiftsandHome.net columnist – for his continued contribution to the dynamic brand and lifestyle licensing sector.
The full list of winners of the B&LLAs 2025 are:
The B&LLAs Rising Star Award (sponsored by Licensing International)
Jack Hendy, licensing development executive, Royal Horticultural Society
PRODUCT AWARD CATEGORIES
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by Lisle Licensing)
V&A Jewellery Collection for Oliver Bonas from Meller Designs
Best Brand Licensed Food or Beverage Product or Range (sponsored by Sanderson Design Group)
Baileys Cream Range from Arla
Best Brand Licensed Health & Beauty Product or Range (sponsored by Cosmopolitan)
Historic Royal Palaces Royal Blossom Collection from Percy & Reed
Best Brand Licensed Adult Apparel Product or Range (sponsored by Sara Miller London)
National Trust AW24 Collection from Craghoppers
Best Brand Licensed Gifting Product or Range (sponsored by National Trust)
Royal Horticultural Society (RHS) Adult Arts & Crafts Range from West Design Products
Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Natural History Museum)
Eleanor Bowmer Electric Coast Collection from Pure Table Top
Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
Natural History Museum Personalised Preschool Childrenswear Range from My 1st Years
Best Brand Licensed Electrical &/or DIY Products or Range (sponsored by Golden Goose)
English Heritage Lighting Range from Dar Lighting
Best Brand Licensed Home Decor Product or Range (sponsored by Pink Key Licensing)
Morris & Co Collection from Habitat
Inspired Innovation Brand Licensed Product or Range Award (sponsored by CAA Brand Management)
Country Living Caravan from Barefoot Caravans
The Sustainability Brand Licensed Product or Range Award (sponsored by Products of Change)
Eden Project Mattress Collection from Hypnos Beds
RETAIL AWARDS CATEGORIES
Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk)
Next
Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar)
M&S
Best Supermarket of Licensed Brands (sponsored by Laura Ashley)
Sainsbury’s
Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity)
Dunelm
The Radar Award (sponsored by Difuzed)
Barker and Stonehouse
PROPERTY AWARD CATEGORIES
Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)
Royal Horticultural Society
Best Licensed Lifestyle Brand (sponsored by The Wyld Bunch)
Goodyear
Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)
Morris & Co
Best Licensed Food or Beverage Brand (sponsored by Blues Group)
Baileys
Best Licensed Fashion or Talent Brand (sponsored by Seminal Artist Group)
Kelly Hoppen
Brand Licensing Ambassador of the Year 2024 (sponsored by Brandcomply.com/Octane 5)
Ian Downes, md, Start Licensing
