Furthering their sustainability credentials, John Lewis & Partners and Waitrose & Partners have confirmed that this will be the last Christmas that they will sell Christmas crackers with plastic toys inside.
Instead crackers will be filled with toys made from recyclable materials such as metal and paper games, and decorated with techniques such as embossing, rather than plastic glitter. The decision has been made as part of the Partnership’s plans to cut down on single use plastic products.
“Reducing the amount of single use plastic in products and packaging is really important to us and our customers,” comments Dan Cooper, partner and head Christmas buyer at John Lewis.
“One of the challenges I face as a buyer is that we plan 18 months ahead so it takes time for changes to become a reality. I’m always searching for new, more sustainable products which will make Christmas sparkle but won’t end up spoiling our environment.”
Currently, John Lewis & Partners is selling three own brand designs of ‘fill your own’ crackers, which the company confirms are proving to be the store’s most popular crackers, accounting for one in every three packets of crackers sold.
Top: John Lewis & Partners.
