In recognition of the growing number of video teams, YouTubers and bloggers attending Toy Fair, the show will be holding an Influencer Day on Wednesday January 22, 2020.
The day will include new scheduled content for attendees, including exhibitor tours run by show organisers the British Toy & Hobby Association (BTHA). Influencers will be identified with a special badge to make it easier for exhibitors to identify them.
“With more media than ever attending Toy Fair, we’re delighted to launch our brand new Influencer Day to better support content creators and our exhibitors,” comments Rebecca Deeming, interim head of Toy Fair.
The show is the largest dedicated toy, game and hobby trade exhibition in the UK, hosting over 260 exhibiting companies launching thousands of new toy lines – from world-renowned brands and retailers to licensors and start-ups.
Toy Fair 2020 takes place from January 21-23 at London’s Olympia, with registration now open. Visit www.toyfair.co.uk
