Since winning last year’s Gift of the Year 2022 Home Fragrance category, it’s been all systems go for FYG, which has seen founder and managing director Demi Pendakis agree a new partnership with Anthropologie UK, and land Stateside, exhibiting at both the Dallas and Atlanta Gift Fairs, where the brand has so far been taken on by 22 stores across America.
“I’m thrilled to be working with Kimberley Wahlberg and her team in America,” Demi told GiftsandHome.net. “The response to FYG has been incredible, and I’m really excited to see how much the brand can grow overseas in 2023.”
This year has also seen the launch of a new product range as part of FYG’s Gift of the Year award winning Memories home fragrancing collection. “The Memories Affirmation journals are a unique product, fragranced and designed to match the Memories range, with pages full of affirmations and inspiration for wellness journalling,” explains Demi. “I’m delighted that they’ve been a huge hit since their launch at the Spring Fair earlier this month.”
Next up for FYG is a brand new collection of washes and lotions for the luxury international hotel market. “I’m incredibly excited about the new washes and lotions range, which has been a labour of love, ensuring that the products remain true to the sustainable values at the heart of the brand, while still providing that luxurious experience when using them.”
All FYG products are 100% natural and recyclable.
Top: FYG’s Gift of the Year 2022 award winning Memories range.
