Today (August 6) sees the launch of an AF Product Match app, which will be upping the ante at Autumn Fair next month.
“Autumn Fair has always been about maximising our customers’ investment, be that money or time,” comments Louise Young, managing director of Spring and Autumn Fair at ITE Events. “The AF Product Match is another step in that direction.”
Continues Louise: “We recognise that time spent at Autumn Fair is increasingly valuable, which is why the app is specifically designed to make the tough decisions for attendees about which products and suppliers will be of most relevance to them. The app’s recommendations will help buyers to discover the newest products in a way that makes the show’s unrivalled size and variety more accessible, ensuring that our attendees experience is as streamlined and personalised as possible.”
The new app, exclusively available to Autumn Fair visitors and exhibitors, will allow attendees to browse the seminars available at the show as well as creating unique lists of must see products.
The AI app learns users’ preferences to deliver personalised product recommendations to buyers. Similarly, it will suggest the most relevant attendees to connect with to exhibitors.
Exhibitors will be able to browse through pre-registered visitors and will have the opportunity to invite attendees to visit their stand at the show and connect ahead of the fair through an online chat.
Available on Apple and Android, the app will also be available as a web-based platform to ensure accessibility across platforms and devices, helping visitors to track down products for Autumn/Winter as well as facilitating networking opportunities.
Top: Autumn Fair will be introducing a new AI-powered customer experience app when the show opens its doors from September 2-5.
