A range of men’s gifts and accessories from independent British brands has launched at Next.co.uk. The collection covers men’s gifts and accessories featuring companies that include British Boxers, Brighton Beard Company, Chase & Wonder, Dancy’s, Millshed and Roy’s Boys.
The venture aims to give greater accessibility to products normally only found in regional and independent stores and to promote British design and manufacturing.
The collection has been created in collaboration with The Great British Exchange, which specialises in promoting emerging, innovative British brands and artisan makers.
Comments the company’s business development manager Anna Jones: “Best of British introduces Next customers to exciting new products from some of the most talented up and coming designers and makers in the UK, which have been handpicked for quality, originality and desirability. We hope this will be the first of many such collaborations with high street retailers and innovative British brands. The Best of British range gives Next a real point of difference on the high street and is a massive boost for British manufacturing.”
As well as finding original products, customers will be able to discover the stories behind the brands, their designers and makers through videos and images shared on social media.
Adds Anna: “Throughout this process our focus has been on the consumer and their ideal price point, with the aim being to present a unique range of British made gifts that will appeal to men who appreciate great design and quality.”
Top: Men’s gift accessories from Dancy are available on Next Online.
