‘Footfall Drivers’, bira direct’s campaign for 2018, is offering its members a growing range of trend based offers from the 180 suppliers and 2000+ associated brands in the bira direct group, all with the aim of increasing footfall to independent retailers.
The campaign focuses on specific products, the colour trends for late 2018, and the increasingly popular emphasis on taking an eco-friendly approach, both in terms of products and the packaging they come in.
“Not only have we been negotiating with suppliers on our members behalf to provide great deals, we have also asked for their thoughts on the big sellers for this Autumn and Christmas, along with the trend-setters, helping retailers take advantage of all the research these brands have put into creating their latest products,” commented Jeff Moody, managing director of bira direct.
bira members will find offers and trends from suppliers in the gifting and lifestyle sectors, along with homeware, cookware, DIY and hardware.
bira direct is the buying group of the British Independent Retailers’ Association.
Top: bira direct’s ‘Footfall Drivers’ campaign reflects winter trends.
