This ad will be closed automatically in X seconds.

Black Friday Not As Bleak As Predicted

Although families are, understandably, tightening their purse strings in the run up to Christmas, the predicted ‘Bleak Friday’ brought some Christmas cheer for shopping centres in particular, confirmed retail analysts Springboard.

The results for the period up to noon on Friday November 25 showed that footfall across all UK retail destinations was 7.3% higher than the previous Friday.Shopping centres appeared to be the winners, with footfall 13.9% higher than the previous week.

“Footfall is higher than last year too –  up 4.6% above Black Friday 2021 – across all destinations, but 8% higher in high streets, despite the 4.2% increase in footfall from the previous week not being as great as that in shopping centres,” explained Diane Wehrle, insights director at Springboard.

She  continued: “Shoppers were heading to large city centres rather than smaller high streets, with footfall in central London 11.1% higher than the previous week, and 7.7% higher in city centres across the UK compared with a drop in footfall from the previous week, which was 3.2% lower in market towns.

She added that the footfall data demonstrated that while trading conditions are challenging, Black Friday was “certainly not a disaster.”

Above: Black Friday was seen as a success this year, as shoppers looked for bargains.
Above: Black Friday was seen as a success this year, as shoppers looked for bargains.

Nevertheless, according to a joint survey by shop local platform, Shopappy, and small business free publicity platform Newspage, almost three quarters (73%) of independent retailers said that Black Friday is bad for business and loses them sales, as people are drawn to global or UK retail giants promising significant discounts,

The survey, of 1000 independent retailers based around the UK, also revealed that eight in 10 (81%) respondents said Black Friday put pressure on them to lower their prices to remain competitive, at a time when margins and profits are already down due to the cost of living crisis and soaring inflation and energy bills.

Unsurprisingly, nine in ten (89%) survey respondents said they would like to see the annual shopping event removed from the UK calendar altogether, with one describing it as an ‘annual kick in the teeth for small independent retail businesses.”

However, some retailers see Black Friday as a “necessary evil”, something they “begrudgingly” embrace in an effort to drive quick sales.

Top: Central London saw increased footfall on Black Friday.

MORE NEWS
Fenwick
 
They will be revealed to the public today, soundtracked by a bespoke rendition of the classic Christmas carol...
75
 
“Christmas 2025 is a much more lavish affair these days, with new American and European traditions added to the UK’s own”...
Look_out
 
“With qualified help and advice the licensing journey can prove to be a rewarding voyage for retailers - big or small”...
 
Home fragrance and wellbeing company CAHM has opened a shop at Sunny Bank Mills...
SwanMill_Gifted
 
David Byk adds the stationery and calendar company to Ling, GBCC and Penny Kennedy group...
Chancellor.
 
Gift retailers left reeling from triple blow of business rates doubling, employer National Insurance rising and the minimum wage increasing...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.