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BLE License This! Competition Announces Finalists

Above: Sarah Ward, ceo of The Giftware Association.
Above: Sarah Ward, ceo of The Giftware Association.

Sarah Ward, ceo of The Giftware Association, is getting ready to join fellow judges Victor Caddy, partner, Wynne-Jones and Kelvyn Gardner, managing director, Licensing International (chair), at the live final of Brand Licensing Europe’s BLE License This! competition, which takes place at the show at 1pm on October 3.

The License This! initiative, spearheaded by BLE, is now in its 11th year, and helps to secure unlicensed brands and properties to extend their brands through licensing collaborations. 

Eight entrepreneurs have been shortlisted for 2019, following a record number of entries and an intense judging day in London.

The Character & Animation finalists are:

Adorabubbles

Carrot and Toast

Slime Fury (Argentina)

My Little Opera

Noodoll

Above: Adorabubbles is among the finalists shortlisted in the BLE License This!Character & Animation category.
Above: Adorabubbles is among the finalists shortlisted in the BLE License This!Character & Animation category.

The Brand & Design finalists are:

Orange and Lilly (Hungary)

Owlasanas

MINU’ Tiny Little Wonders (Italy)

Above: The Brand & Design category finalists include Owlasanas.
Above: The Brand & Design category finalists include Owlasanas.

 

“The contest has evolved as a filter for genuine new licensing talent, not just from the UK but with a great international dimension,” enthuses chair and Licensing International UK managing director Kelvyn Gardner. Having two categories – character & animation and brand & design – has boosted entry numbers and quality, with past winners and finalists having launched successful licensing programmes.

* BLE 2019 takes place at ExCeL London from 1-3 October 2019. Register for free at www.brandlicensing.eu/register-now

 

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