Blueprint Gets Ready To ‘Relax’ With Kawaii Bear Rilakkuma

Spring 2020 will see Blueprint Collections launch a range of gifts, stationery, accessories and bags inspired by cute Kawaii bear Rilakkuma, a hit Japaese character brand.

The range features bags, accessories and gifts –  to include water bottles, travel mugs, plush purses, bags and backpacks – as well as stationery items

All products will be illustrated with pictures of the bear, mostly shown in one of its reclining poses, with some featuring the zipper that appears on the bear’s back.

Rilakkuma’s name is a combination of the word ‘relax’ and the Japanese word for ‘bear’ and is one of the most popular characters in Japan. In Europe, there will be a wide target market, including 8-14-year-old girls, as well as fans of Japanese culture.

“The continuing growth of Rilakkuma in European markets comes as no surprise,” says Lisa Shand, managing director, Blueprint Collections. “This is a charming, funny, unique kawaii character with enormous market potential. We are thrilled to be working with Rilakkuma on this collection.”

 

Top: Blueprint Collections will be launching a range of Rilakkuma licensed giftware next Spring.

MORE NEWS
Harrogate
 
The show will be welcoming visitors from Sunday 12-15 January as it celebrates its all-important milestone anniversary...
Giving_Living
 
The doors will be opening at Westpoint in Exeter on Sunday 12 January, with highlights including the Coastal Path, Designed & Made in Britain and Sustainability Stars...
TD25
 
Buyers will be heading to London’s Olympia from Sunday 12 January-Tuesday 14 January...
HighSt
 
The government needs to take decisive action...
Xmas
 
British Garden Centres community hero reindeer giveaway...
Xmas2024
 
Independent gift retailers share their festive trading experiences...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.