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Bookspeed Launches New Taylor Swift Collection

Books wholesaler Bookspeed is helping customers prepare for the cultural event of the summer with a new Taylor Swift book collection.

Retail customers can browse this new collection for the latest Taylor Swift bookswith appeal to concert goers, when the superstar’s Eras tour hits the UK this summer.

The collection also features new and bestselling books and journals on Swiftie-inspired themes. Books selected come at a range of accessible price points, providing retailers with plenty of inspiration for displays to tie in with the event.

Bookspeed’s Jen Wallace, who curated the collection, said: “Taylor Swift’s Eras  tour is set to be the cultural event of the summer and will be influencing tastes and shopping habits all year. We wanted to make it easy for gift retailers to identify and access books to complement their ranges and acknowledge the occasion, so they don’t miss out on sales this summer.”

Taylor Swift will be performing sell-out stadium shows in four UK cities this summer, attracting an influx of visitors to the UK. The tour is estimated to have generated approximately $5 billion for the US economy last year and is expected to boost consumer spending in the UK.

Bookspeed curates, sources, and supplies book ranges for gift retailers of all types and sizes, including high street chains, ecommerce retailers and independent boutiques.

Visit www.bookspeed.com/collections/products-by-collection/swifties

Top: The Taylor Swift book collection from Bookspeed.

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