With sales of bowls increasing by 5% compared to a 12% decline in plate purchases, Royal Doulton has embraced the Hygge movement of making time to create peaceful moments, as well as a sense of contentment, with its major Spring launch, Bowls of Plenty.
According to the company’s marketing director Antony Robson, connection and comfort are at the forefront of more casual lifestyles. “Food now needs to look photogenic for sharing on social media. The vessel, and the recipes associated with bowls, are currently trending on social media, with colourful photo ready and Instagram meals perfectly arranged in bowls,” he highlights.
Other factors influencing the popularity of bowls over plates include diets and wellness, with bowls making it easier for portion control, especially where recipes feature a well-balanced mix of ingredients.
Antony also highlights that bowl shapes are increasingly designed without a lip providing a frame for the food, while the rise of international cuisine and ‘nourish bowls’ helping to create a feast for the eyes as well as the taste buds.
The new Royal Doulton collection features bowls in different shapes and sizes to suit users, with stoneware a popular bowl material that gives a natural look, and craftsmanship that reflects the current trend for (im)perfect.
Top: Bowls of Plenty is a new collection from Royal Doulton.
