The Brand & Lifestyle Licensing Awards (B&LLAs) will be returning for its fifth year in 2020 and is now open for entries.
The 2020 awards programme will build on rewarding excellence in brand licensed merchandise and IP management, as well as retail execution.
The entry and nomination process for all categories is free and via online submission – all the forms can be accessed from the dedicated B&LLAs website by clicking here.
The deadline for entering is Friday February 28, 2020, following which a validation process for each of the awards sections will take place, involving panels of industry experts pertinent to the categories.
Brand Licensing Europe (BLE) was quick to re-commit as the headline sponsor of the Brand & Lifestyle Licensing Awards, while trade body Licensing International will once again be lending its support.
“BLE is honoured to once again support the B&LLAS,” said Anna Knight, vp of licensing, Informa Markets. “Brands and lifestyle licensing is a really exciting space to be in right now – it’s growing, maturing and bursting with creativity.
“Brands are embracing the potential of collabs with retailers and each other to give consumers exciting new products they love from brands they really connect with. The results speak for themselves, and that’s why the B&LLAs shortlist gets stronger by the year.”
Kelvyn Gardner, UK managing director of Licensing International commented: “As consumer products licensing grows to encompass ever-wider branches of IP, so does the realm of brands increasingly attract the keen interest of retailers, licensees, promotional partners and even so to speak, ‘each other’ in the various forms of collaborations and cross-promotions between brands.
“Licensing International fully embraces the brands business, and the B&LLAs reflects excellence in this new and profitable business focus. Accordingly we are proud to be closely associated with this fine industry event.”
The winners of the Brand & Lifestyle Licensing Awards 2020 will be unveiled at a lavish afternoon event held in the Grand Ballroom of the Hilton Park Lane, London on Wednesday April 29, 2020, which will be attended by over 425 retailers, licensees, brand owners and licensing representatives.
You can book tickets and tables by clicking on this link or by emailing Clare Hollick at events@keystonecomms.co.uk.
For sponsorship, how to enter or general enquiries on the B&LLAs 2020, please contact Ian Hyder or Rob Willis on 020 700 6740 or email by clicking on their respective names.
