The winners of the 2020 Brand & Lifestyle Licensing Awards were crowned at a special virtual ceremony on Monday night (November 9) watched by the great and the good in the world of licensing.
In the Product sector, winner of the Best Brand Licensed Gifting Product or Range was Vintage Kellogg’s Socks from Roy Lowe & Sons. Quipped the awards compere Alan Dedicoat, the National Lottery’s ‘voice of the balls’ and the voice-over for Strictly Come Dancing: “Who says socks have to boring! These are worthy of being added to my Christmas wish list. As Tony the Tiger would say, they’re “Grrrrrreat!”
On hearing that the company had won the category, Ben Lowe from Roy Lowe & Sons, enthused: “What a great bit of good news for us all at the Sock Mine to keep spirits high during the tough year we have all had! We are proud and honoured to receive the award. We always strive to bring some fun and novelty to a sock drawer, and the Kellogg’s cereal box socks were a great example of making the most of the gift-able aspect of socks.”
Other winners in the Product sector included Morris & Co Mugs, Ceramics and Tableware from Spode (part of the Portmeirion Group) which won the Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range category. “Designs that have stood the test of time, coupled with high end manufacture and the endorsement of respected homewares brand Spode, this collection was talk of the table with the judges,” highlighted Alan.
Other winners on the night were Heathcote & Ivory which won the Best Brand Licensed Health & Beauty Product or Range category for the company’s Sara Miller London Tahiti Collection, with Sara Miller London going onto to win a second award in the B&LLA’s Property sector as Best Licensed Fashion or Talent Brand.
Talking about the Tahiti Collection for Heathcote & Ivory, Alan commented: “Sara Miller’s beautiful artwork, combined with Heathcote and Ivory’s product know how, was bound to result in sweet smelling success for both parties.”
At the beginning of the evening, Nadiya Hussain, winner of the Great British Bake Off in 2015, shared her story from amateur baker to the development of her own licensing programme in a special interview for attendees.
A strong roster of leading names formed an impressive roll call of sponsors, while the awards also had the full support of Brand Licensing Europe (headline sponsor) and trade body Licensing International.
The full list of B&LLAs 2020 winners are:
PRODUCT AWARD CATEGORIES
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by The Point.1888)
Royal Ascot Collection from Radley London
Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management)
Guinness Chocolate Cake from Finsbury Food Group
Best Brand Licensed Health & Beauty Product or Range (sponsored by CAA-GBG)
Sara Miller London Tahiti Collection from Heathcote & Ivory
Best Brand Licensed Adult Apparel Product or Range (sponsored by WildBrain CPLG Lifestyle)
National Trust Collection x Barbour for John Lewis & Partners from Barbour
Best Brand Licensed Gifting Product or Range (sponsored by The Jockey Club)
Vintage Kellogg’s Socks from Roy Lowe & Sons
Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Pringles)
Morris & Co Mugs, Ceramics and Tableware from Spode
Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
National Trust Nature Hideaway Kit from The Den Kit Company
Best Brand Licensed Electrical & DIY Products or Range (sponsored by Golden Goose)
Emma Bridgewater Collection from Russell Hobbs
Best Brand Licensed Home Decor Product or Range (sponsored by Asgard Media)
Natural History Museum Colour by Nature Paint Range from Farrow & Ball
Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery)
Liberty London Beeswax Wraps from Beeswax Wrap Co
RETAIL AWARDS CATEGORIES
Best High Street Fashion Retailer Brand Licensed Execution (sponsored by Beanstalk)
Primark
Best Department Store Or Mixed Retailer Brand Licensed Execution (sponsored by Good Housekeeping)
John Lewis & Partners
Best Supermarket Brand Licensed Execution (sponsored by TSBA)
Asda
Best Specialist Retailer Brand Licensed Execution (sponsored by Brandgenuity)
Boots
PROPERTY AWARDS CATEGORIES
Best Licensed Heritage Or Institution Brand (sponsored by BLE, part of Informa Markets)
Natural History Museum
Best Licensed Lifestyle Brand (sponsored by Products of Change)
Goodyear by IMG
Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)
Scion
Best Licensed Food Or Beverage Brand (sponsored by Penn)
The Coca-Cola Company
Best Licensed Fashion or Talent Brand (sponsored by H&A)
Sara Miller London
Brand Licensing Ambassador 2020 (sponsored by BrandComply)
Will Stewart, founder, The Point.1888
