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Brand & Lifestyle Licensing Awards 2022: The Winners

The Joules Crafting Range from A2V was crowned the winner of the Best Brand Licensed Gifting Product or Range category at the Brand & Lifestyle Licensing Awards, (B&LLAs) held at the Hilton Park Lane Hotel in London on Wednesday (April 27).

Hosted by comedian Ed Gamble, the brand licensing community’s annual get-together, was attended by over 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies.

Above: A2V’s licensing manger Josie Will was presented with the Best Brand Licensed Gifting Product or Range, for the company’s Joules Crafting Range, by Hearst’s head of lifestyle licensing, Lou McArthur, category sponsor. On the left Awards host Ed Gamble.
Above: A2V’s licensing manger Josie Will was presented with the Best Brand Licensed Gifting Product or Range, for the company’s Joules Crafting Range, by Hearst’s head of lifestyle licensing, Lou McArthur, category sponsor. On the left Awards host Ed Gamble.

The full list of B&LLAs winners of are:

PRODUCT AWARD CATEGORIES

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by Lisle Licensing)
Jelly Belly Sneakers from Reebok

Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management)
TGI Fridays Frozen Appetisers and Desserts from Iceland

Best Brand Licensed Health & Beauty Product or Range (sponsored by Sara Miller London)
Van Gogh Museum Sunflower Pop from Floral Street Fragrances

Best Brand Licensed Adult Apparel Product or Range (sponsored by ASPIRE by WildBrain CPLG)
Morris & Co. Apparel Collection from Next

Best Brand Licensed Gifting Product or Range (sponsored by Country Living/House Beautiful)
Joules Crafting Range from A2V

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Pink Key Licensing)
V&A Reflect Series from Richard Brendon

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
RHS Collection from George@Asda

Best Brand Licensed Electrical &/or DIY Products or Range (sponsored by Golden Goose)
National Trust Lighting Collection from Anglepoise

Best Brand Licensed Home Décor Product or Range (sponsored by Natural History Museum)
Good Housekeeping Sofa Collection from DFS

Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery Consumer Products)
Tetris Tetrimino Waffle Maker from Fizz Creations

The Sustainability Brand Licensed Product or Range Award (sponsored by Products of Change)
Eden Project Compostable Coffee Capsules from Fresh Coffee Shop

 

RETAIL AWARD CATEGORIES

Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk)
Primark

Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar)
Next

Best Supermarket of Licensed Brands (sponsored by TSBA Group)
Iceland Foods

Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity)
Homebase

 

PROPERTY AWARD CATEGORIES

Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)
Natural History Museum

Best Licensed Lifestyle Brand (sponsored by Dependable Solutions)
House Beautiful

Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)
Laura Ashley

Best Licensed Food or Beverage Brand (sponsored by Erve Group)
The Hershey Company

Best Licensed Fashion or Talent Brand (sponsored by H&A)
Sara Miller London

Brand Licensing Ambassador of the Year (sponsored by Brandcomply.com/Octane5)
Adam Bass, md, Golden Goose

Visit brandlicensingawards.com

 

Top: The Joules Crafting Range from A2V won the Best Brand Licensed Gifting Product or Range category at the B&LLAs.

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