Driven by the ongoing pandemic and Brexit, there is likely to be an even stronger desire for products that have been Made In Britain, with both retailers and consumers seeing it as increasingly important.
Unable to hold a physical show in its traditional time slot of April, the British Craft Trade Fair is planning to stage two digital shows this Spring and Autumn, although dates are still to be confirmed.
Each show will feature hundreds of exclusively British designer makers offering thousands of handmade crafts across home fragrancing, jewellery, ceramics, paper products, glass, wood, metalwork, textiles and fine art.
The online events will offer a live appointments/meetings scheduling feature, and the option for exhibitors to link specific products directly to their own webshops.
In addition, a BCTF social media and PR programme, will be strongly focused on direct exhibitor promotion.
Visit: www.bctf.co.uk
Top: Butterfly earrings from jewellery designer maker John Franklin, a BCTF exhibitor.
