Floral Street Fragrances is building on its award winning collaboration with the Van Gogh Museum, with two ethical scented home fragrance collections, launching in the summer, once again inspired by the artist’s iconic Sunflowers 1889, as well as Van Gogh’s Almond Blossom 1890 masterpiece.
The move follows the success of the Museum’s first fragrance – Sunflower Pop – which won Best Brand Licensed Health & Beauty Product or Range at the B&LLAs 2022.
The ranges include candles with vegan wax made from sustainably sourced rapeseed and coconut oil and unbleached cotton wicks; naturally derived vegan oil diffusers; 100% plastic free scented reeds and non-toxic, alcohol-free room fragrances. All are presented in exclusively designed FSC certified recyclable packaging.
“So many loved our bright and happy Sunflower Pop fragrance, that they wanted their homes to smell like it too,” explained Michelle Feeney, founder of Floral Street. “But this time we have also been inspired by Van Gogh’s Almond Blossom, creating two different facets of his masterworks. Van Gogh brought the plants to life visually and we are bringing them to life in our clean fragrances.”
Adds Marijn Veraart, licensing manager at the Van Gogh Museum: “We are so proud of this range extension to the already incredibly successful Sunflower Pop fragrance. Moving into home fragrances was the obvious next step and we are all hugely excited by these new developments.”
Top: Floral Street will be launching two ethical scented home fragrance collections this summer. Shown is Almond Blossom.
