A roster of celebrities headed for the Exclusively shows last week – Exclusively Housewares and Exclusively Electrical – to include TV cook Lorraine Pascale, Jeremy Pang, founder of the School of Wok, Ed Kimber and Martha Collinson, both former contestants on The Great British Bake Off, and Aggie McKenzie from How Clean Is My House.
The show’s overall attendance rose by over 5%, with the Exclusively Brand Showcase initiative seeing a growing attendance from influencers and bloggers.
Other show highlights included a curated Trends feature and trend tours by Scarlet Opus. “All these initiatives highlight how the content of the show needs to adapt to mirror the changing face of the market,” commented BHETA’s Will Jones, coo and chairman of the Exclusively shows.
Added Exclusively’s operations director Simon Boyd: “The show embraced many new retailers who are championing new and evolving routes to market, alongside larger respected high street names, and, of course, hard working and determined independents, who too, are embracing change.”
Top: TV’s Lorraine Pacale is shown with Exclusively’s Will Jones.
