Online jewellery brand Lily Belle – whose stretch bracelets have been a hit with celebrities such as Made in Chelsea’s Frankie Gaff, singer Ellie Goulding and model Lottie Moss – is being made available to wholesale for the first time.
The launch will take place at Scotland’s Trade Fair Autumn which will be taking place at the SECC in Glasgow from September 22-23.
The move is one of the first initiatives from Lily Belle’s new owner Sarah Patterson, who is anticipating interest in the luxury jewellery. “Lilly Belle has been a big hit online for over 10 years, and I am delighted that we are now in a position to be able to offer the Lily Belle range to retailers. There will be some attractive mark-up options as well as point-of-sale displays backed up by a strong social media campaign and our work with Instagram influencers.”
Sarah bought Lilly Belle earlier this year, moving the company to her studio in Cumbria where she already has a team working on her range of By Molly & Izzie gifts and jewellery. Currently, she is running the Lily Belle brand separately alongside Molly & Izzie and is expanding her team.
Lily Belle has enjoyed a national profile and built up a loyal following since it became one of the first companies on the successful notonthehighstreet website. It has been trading for 14 years and offers a range of high-end jewellery gifts.
Top: Lily Belle jewellery will make its debut at Scotland’s Trade Far Autumn, taking place in Glasgow in September.
