Among the exhibitors at Spring Fair was Spanish brand Cereria Mollá 1899whose expansion into the UK is a strategic move to meet the growing demand for premium, home fragrance products. The brand offers a range of candles, reed diffusers and room sprays in signature fragrances which include Bergomotto di Calbari, Amber and Sandalwood and Velvet Wood.
“We are thrilled to bring Cereria Mollá 1899 to the UK, where we believe our values of craftsmanship and luxury will resonate with discerning customers,” states Santiago Mollá, ceo at Cereria Mollá 1899. “With the support of our dedicated sales and marketing team, backed by an extensive trade support programme and integrated marketing activation plan, we are looking forward to forming strong partnerships.”
To lead the initiative, the company has established the Cereria Mollá 1899 UK management team, a group of seasoned professionals who will drive the brand’s growth while ensuring exceptional support and service to the company’s partners and customers.
Fernando Sanchez, Mark Taylor and Hannah Jenkins each bring over 20 years of experience in CPG and luxury goods industries. Having held senior leadership roles at globally renowned brands such as Yankee Candle, PlayStation, Nokia and Sistema, the team has a proven track record of successfully scaling and building brands across the UK and Europe.
“Expanding into the UK marks a significant milestone for our brand, and we are confident that our new UK management team, with their wealth of experience, knowledge and passion for premium home fragrance, will elevate Cereria Mollá 1899 to new heights in this key market,” states Santiago. “We look forward to bringing our heritage, craftsmanship, and unique fragrances to homes across the UK.”
He continues: “With this wealth of expertise, the team is perfectly positioned to accelerate the Cereria Mollá 1899 brand and establish it as a leader in the UK home fragrance market. We are excited for our next chapter of growth.”
Cereria Mollá 1899, based in Valencia, Albaida, Spain, is a family-owned brand that has been crafting luxury, handmade home fragrances since 1899, blending over a century of heritage with modern innovation to create a collection of candles, home perfumes, perfume incense and reed diffusers.
Visit: www.cereriamolla.com or contact Hannah Jenkins, Director UK & Ireland. E: hannahjenkins@CM1899.com
Tel: +447810 837565
Top: Cereria Mollá 1899’s Black Orchid & Lily three wick candle.
