Having achieved the top place in the Sunday Times Fast Track 100 in December, Chilly’s Bottles’ co-founders and owners James Butterfield and Tim Bouscarle were once again spotlighted by the Sunday Times yesterday (January 5) in the newspaper’s ‘How We Made It’ column.
The brainchild of Leeds university student James Butterfield in 2010, who was joined by digital marketing colleague Tim Bouscarle the following year, the company has grown from James’ initial idea of enabling consumers to have cold water on the go in a re-usable bottle to presiding over a business with sales of £31.4m in 2019.
“We are striving to be the Nike or Adidas of the re-usable world,” Tim told the Sunday Times, “helping people change their habits but not sacrificing the quality of the products they have to do so.”
A year ago, the company added two new products to its offer – re-usable coffee cups and re-usable straws.
As the headline sponsor last year’s National Refill Day, Chilly’s created a bottle in support of the campaign. For every Refill x Chilly’s bottle purchased, the company donated £10 to City to Sea – the organisation behind the campaign – to help protect the UK’s oceans.
Top: A selection of Chilly’s Bottles on display at gift shop Jo Amor in Tiverton.
