According to designer Claudia Herke from Stilbüro bora.herke.palmisano design studio, the trend for ‘tender festivities’ this Christmas will see a restrained festive decorative scheme in pastel colours.
“Cool, gleaming gold and frosted effects provide special accents and catch the eye whether for Christmas decorations at home or in retail window displays,” confirms Claudia. “Tender festivities is a calm and peaceful trend with a minimalist design. Central to it are unusual shapes and surfaces, combined with matt finishes and stone effects, as well as crinkled and folded textures and exquisite papers. They imbue this delicate style with a sparkling effect, which surprises customers and invites them to discover more.”
For retailers starting to get ready for the festive season, her top tips are to play with these elements in shop design and window displays. “Crinkled tissue paper, for example, can be used as a photo motif for background and wallpaper designs. Plus, an additional printed motif could be a transition from rose pink and violet to pale yellow.
She adds that mirror effects, glossy touches, chrome, and gold produce an optimal effect from a distance. “The use of cool gold, in particular, has a sophisticated effect, which can be complemented with luminous highlights in window decorations. Strings of fairy lights, illuminated garlands and luminous paper star decorations, hung up in a row, can also be used very successfully. A lot of delicately tinted glass and frosted touches on the flowers and grasses also emphasises the very modern, minimalist look.”
Stilbüro bora.herke.palmisano will once again be creating the trend show at Christmasworld 2020, using new products from exhibitors.
Visit www.christmasworld.messefrankfurt.com
(pic 1) Above: Tender Festivities was unveiled at Christmasworld in January. The show is organised by Messe Frankfurt.
