John Lewis has reported that sales of ‘cosying up’ items for winter include dressing gowns, slippers and a blanket hoodie. “With the cost of energy such a concern, we are seeing customers spend with heat in mind,” the department store’s Claire Miles, head of fashion, recently told The Times. Gift retailers too, have been investing in candles, throws, scarves, hats, gloves and ponchos.
With people currently shopping for Autumn/Winter, and the all important final run up to Christmas getting closer, Morley Group’s eight department stores (seven in and around the Greater London area, and one in Newbury, Berkshire), have invested heavily in faux fur, “fleece at different levels,” explains Amanda Bell, buying director – home. “This year, it’s all about keeping warm, snuggling up and being cosy. It’s not only about saving energy, but also the impact of the cost-of-living crisis. I therefore think that gifting for the remainder of this year will be more practical, less indulgent. It’s likely that people will choose to spread the cost over a longer period, buying gift items that people can use and enjoy – such as candles and throws – something that they may not be able to treat themselves to.”
At Presentation Cards & Gifts in Barrowford, owner Andrea Pinder concurs. With saving energy a dominant concern, Andrea predicts that candles, especially tealights, will be a massive seller this winter, helping to bring warmth, light and comfort into people’s homes. “I have also invested in throws, scarves, gloves, slippers and leisurewear to snuggle up in,” she confirms.
On the clothing side at Lovely Libby’s in Rayleigh, although primarily concentrating versatile items, clothes that can transcend the seasons, owner Libby Holden adds: “however, we have also bought in lots of jumpers and scarves for Autumn/Winter in response to the rising cost of energy bills.”
Above: Keeping toasty warm for Autumn/Winter, indoors, as well as outdoors, is a priority this winter.
