Dunelm has reported its results for the 13-week period ending 28 December, 2024. Sales in the second quarter grew by 1.6% to £490m, with digital sales up to 40%. Sales for the first half increased 2.4% to £894m.
The company said that they group had made progress against its strategic goals, with improvements to its online customer experience, its first inner London store and 13 Homefocus stores acquired in Ireland. It is anticipated that five new superstores will open in the second half.
“We’re pleased with our performance in the first half,” commented Dunelm’s ceo Nick Wilkinson. “We are growing sales and volume, with customers again responding well to the value and choice we offer across our ranges.”
He continued: “At the same time, we’ve made significant strategic progress across multiple initiatives which are helping us to improve our attractive, specialist offer and continue to gain market share. We have taken our first steps outside the UK with the acquisition of 13 stores in Ireland, opened our first inner London store in Westfield, and made further improvements to our online customer experience which is contributing to continued strong digital growth.
“As we navigate this challenging environment, we see even more opportunities to harness our unique business model, raise the bar on our proposition and fulfil our ambitions as The Home of Homes.”
Top: Dunelm is continuing to grow sales and volume, with plans to open five new superstores.
