Dunelm has unveiled the latest iteration of its ‘Home of Homes’ campaign, ‘Easing Into Autumn’, showcasing its product offering.
It was created by global creative agency Creature London, with media support by Goodstuff, and is aimed at customers who have shopped with the brand for years, or are about to for the first time.
Running until 3 November, it will feature across a wide range of platforms, including TV, BVOD, streaming services, cinema, radio, online, print, digital, social and press.
The campaign is designed to resonate with consumers as they prepare to transition into autumn, spending more time in their homes. Dunelm’s homeware solutions can be seen throughout – inspiring homeowners and renters to personalise their living spaces with confidence.
The visual and audio-visual elements of the campaign feature a new take on dancefloor classic ‘You’re the one that I want’, dialling up the humour and style.
The advert follows the story of a young couple preparing their home ahead of winter. They are transported into a Dunelm space filled with stylish solutions to help them ‘ease into autumn’. After they find the items they want, they’re brought back to their revamped living room, ready for the season ahead.
Comments Sean McGinty, marketing director at Dunelm: “The ‘Home of Homes’ platform celebrates the quality, style, value and huge range that Dunelm has to offer. Customers told us about the importance of their home as the nights draw in, when they inevitably spend more time inside. Our latest campaign takes an editorial, style-led approach, showcasing that Dunelm has everything they need to help them ‘ease into autumn.’”
Top: Dunelm has launched its third ‘Home of Homes’ campaign which runs until 3 November.
