Just in time for for those last minute Christmas purchases, Dunelm has opened its first shopping centre store at the Atria centre in Watford. The occasion was celebrated with carol singers, face painting, goody bags and golden tickets, with the doors opening to a queue of customers waiting to see the new shop.
Dunelm’s latest opening is a 33,000 sq ft store, located in the former John Lewis site. The store offer includes home accessories, faux flowers and outdoor living, along with kitchen and dining ranges. It also features a Little Dunelm, where customers can buy items for children.
“Opening a new store and bringing the Dunelm offer to a new community is always good news, but the opening in Watford is particularly exciting – this is the first of our stores to be based in a shopping centre, making it very accessible to many new customers,” enthused Dunelm’s stores and people director, Amanda Cox.
Steve Gray, head of European retail asset management at Global Mutual, added: “Dunelm is a great addition to Atria Watford and we know our customers have been eagerly awaiting the store’s opening.
“Following a strong year of leasing activity, we are delighted to see the former John Lewis unit reinvigorated – with new brands that diversify our offer.”
Top: Customers queued outside the new Dunelm store in Watford which opened last week.
