With Spring in mind, Shruti Designs has teamed up with the Royal Horticultural Society (RHS) to create a new collection of RHS gift and fashion items.
“The RHS brand – along with its associations and superb library of images – is ideally suited to both Shruti’s product range and its target market,” comments Shruti’s design manager Matt Green. “We’re delighted to be continuing our association with this delightful new collection.”
Shruti is planning an Easter launch for its RHS Irises & Hellebores range, inspired by the RHS’ Lindley Library, bringing together fashion products that include scarves, bags and umbrellas, with gift and stationery items such as travel cups and water flasks.
The Shruti design team took trend influences to give the collection a soft, oriental feel using dark backgrounds and pops of coral with gold foil highlights.
The new collection is the second from the licensing collaboration between Shruti and the RHS which began at the start of 2018 with a range of scarves using floral designs.
Half Moon Bay acquired Shruti as a standalone brand earlier this year.
Top: The new Shruti giftware collection, in collaboration with the RHS, will be launching in time for Easter.
