Enesco has announced a strategic initiative aimed at benefiting the company’s retail partners nationwide. The company is introducing a more competitive pricing model, along with improved retail margins.
With immediate effect, last year’s 2.2 mark up will be improved to 2.4, with the exception of the company’s home fragrance brands: Yankee Candle, WoodWick, Chesapeake Bay, Eau Lovely, Irish Botanicals, Herb Dublin and Fern.
In addition, for industry leading brands such as Disney, Warner Brothers, Jim Shore, Beatrix Potter and Willow Tree, Enesco’s focus is on standardising pricing, and aggressively achieving crucial retail price points. To achieve this, retailers will see a large number of reductions in RRPs along with the improved margin. The company says that these two changes offer better value to both the retailer, and the end consumer.
The new pricing model represents Enesco’s focus on creating strong and mutually beneficial relationships with retailers, helping them to thrive in a dynamic market. By offering improved retail margins, Enesco aims to provide greater flexibility and profitability, ultimately contributing to business growth.
All pricing has now been updated accordingly. Retailers will start to receive the benefit on any new, or back orders in place, with immediate effect.
Top: Enesco’s Extra Large Winnie the Pooh is new for 2024.
