Following an agreement with Newell Brands, that starts on 1 March 2023, Enesco will be responsible for the selling and marketing of Yankee Candle, WoodWick and Chesapeake Bay brands into the independent gift trade, both to existing Newell customers as well as to Enesco’s existing customer base.The official launch of the collection will be at Spring Fair, (5 – 8 February, Hall 4, Stand D42, NEC).
The distribution agreement will create a strong partnership between Newell Brands and Enesco, with both committed to supporting and growing the independent retail channel.
“The Newell home fragrance brands that we will be distributing are all strong brands in their own right that we believe we can support and grow when combined with our award-winning service levels and wide customer base in the independent sector,” states Enesco’s commercial director Phil Atherton. “It is a partnership that we are looking forward to developing into the future.”
Adds David Crawford, VP and general manager EMEA of the Home Fragrance Business Unit, Newell Brands: “We are excited to enter into a multi-year distribution partnership with Enesco UK. Enesco will service a specially curated list of independent gift customers across the UK and Ireland,” he explains. “This partnership represents a significant opportunity to develop our reach within the UK and Irish speciality retail landscape. We’re confident that Enesco’s expertise and pedigree will enrich our customer relationships and simplify our go-to-market approach, serving Newell Brands well from a complexity and development perspective. We look forward to working with the Enesco team.”
Top: Yankee Candle, one of three Newell brands that will be distributed to the independent retail sector by Enesco from 1 March.
