As a long time licensee, spanning over 30 years, Enesco celebrated Peter Rabbit’s milestone 120th anniversary with a party on its stand at Spring Fair yesterday (Sunday February 6).
“It was a very exciting day,” Enesco’s licensing manager, Wendy Addison, told GiftsandHome.net, who has been involved from the outset. “Not only was it the first day of Spring Fair, but also Peter Rabbit’s milestone anniversary which has elevated people’s awareness of the brand which is iconic, timeless and still very cherished. We have a very strong partnership with Penguin Ventures, with Beatrix Potter’s original artwork evolving all the time.”
To celebrate, Enesco unveiled a new product launch on the stand featuring a Running Peter figurine – a limited edition of only 1200 pieces – with an insulated bottle bag added to the company’s multi-award winning baby collection. “It continues to be a firm favourite with a whole new generation of Peter Rabbit fans,” highlights Wendy.
To read the full Peter Rabbit feature in the February issue of Progressive Gifts & Home click here
Above: Enesco’s licensing manager Wendy Addison is shown with GiftsandHome.net’s editor Sue Marks and the Peter Rabbit 120th anniversary party yesterday.
